Alchemy MarketingLab supports American manufacturing enterprises who produce goods that are Made In The USA.
We believe firmly that American manufacturing drives the power of the American economy. We are certain that manufacturing enterprises that continue to produce through these economic times are destined to drive new growth and experience new revenue streams.
American manufacturing produces so much more than goods. It empowers communities, building economic success through sustainable employment for American workers. By fostering relationships with local suppliers, American manufacturing benefits an entire value chain where communities, employees, suppliers, shareholders, and customers, all benefit.
This framework, which we call SC2E, is a model for powering business models that respond to the needs of enterprise stakeholders.
- Suppliers
- Customers
- Shareholders
- Communities
- Employees
With SC2E, American manufacturing adopts a stakeholder approach to managing the modern manufacturing enterprise.
Made In The USA is a commitment to empowering stakeholders along the value chain, promoting an American economy that is fair and profitable.
While some companies have deviated from this metric, sending jobs overseas, the majority of American manufacturing enterprises have bought in to the notion of supporting stakeholders so each benefit for stakeholders in different ways.
Made In The USA & Suppliers
Building a better American economy encourages American manufacturing enterprises to enter into fair business deals with American suppliers.
Advancements in procurement technologies allow for cost-cutting and fair deal-making while American suppliers can drive new revenues and enter new markets by adhering to the SC2E model.
When Made In The USA is incorporated into the value chain, the entire business model thrives and encourages the success of American manufacturing.
Made In The USA & Customers
American manufacturing builds strong, continued business relationships with its B2B and B2C customers. Customers of American manufacturing enterprises buy Made In The USA as a definition of quality in goods produced and labor completed.
Capital investment by American manufacturing enterprises afford customers access to high-quality finished goods that drive the global economy in the direction of sustainable profitability.
Made In The USA & Shareholders
With shareholders of American manufacturing enterprises factored in, manufacturers who commit to Made In The USA pave the way for repeatable business deals and lasting productivity. When American manufacturing enterprises produce and sell goods that are Made In The USA, shareholders succeed and thrive to a bigger extent.
Shareholders and corporate decisionmakers who encourage Made In The USA benefit their personal returns, company profitability, and American economic might.
When shareholders of American manufacturing utilize Made In The USA as a driver of economic growth, all stakeholders benefit, as do shareholders as well.
Made In The USA & Communities
When American manufacturing enterprises commit to Made In The USA as a core driver of the business model, communities benefit as well. When producing in the USA, economic gains are seen with an economic multiplier of up to 10 jobs created in the local community for every manufacturing job.
This benefits local communities when American manufacturing enterprises do business in local environments. Supporting stronger communities becomes intrinsic to American manufacturing enterprises who produce with Made In The USA.
Made In The USA & Employees
Made In The USA supports the employment of untold numbers of American employees. Regardless of previous employment, previous education, or race or gender, American manufacturing enterprises power the employment of workers who are the backbone of the American economy.
When American manufacturing enterprises produce Made In The USA goods, employees benefit through continued wages and benefits that afford these employees a responsible, middle-class lifestyle.
SC2E & Made In The USA
As we have articulated how Made In The USA benefits manufacturing stakeholders, we conclude that Made In The USA integrates economic benefit for all stakeholders into a mutually-benefitting relationship. Through support for suppliers, customers, shareholders, communities, and employees, Made In The USA powers the American economy to greater revenues, increased productivity, and reliable profitability.
Alchemy MarketingLab supports Made In The USA and does business with American manufacturing enterprises. We do not work with foreign manufacturing companies. Our goal is to strengthen American manufacturing through marketing process optimization for companies that produce goods that are Made In The USA. If you work with Alchemy MarketingLab, know that we support your enterprise and want to ensure it continued, productive success.
Thank you for participating in the Made In The USA movement.
